It really depends on the type and scope of your project. Creative agencies do more of the art direction and overall strategy for their clients. Graphic design agencies focus on executing designs and less on creative strategy. 'A good logo is NOT about what one likes or dislikes, it's about what works' - Sagi Haviv, famous graphic designer and author What's the difference between a graphic design and a creative agency? Bruce's agency put a lot of effort into learning which design trends stick and which flop. As one of the greatest design experts, Bruce Duckworth (owner of the packaging design firm Turner Duckworth) has said - 'one of the things we are very careful about, indeed very wary of as an agency, are trends'. The competitive advantage of agencies is that they could deliver work faster and onboard larger clients.Īnother advantage of working with a specialized design agency is that they are the most knowledgeable about the latest trends. If you're looking for something more robust and long-term then you need a graphic design company with a large design team.īrands that are looking for specific expertise or want to onboard a design team quickly should work with a digital agency.

If you're working on a small project or need some quick designs done then you should probably work with a graphic designer. Tricky waters, indeed.Why should you work with a graphic design agency? And to ask the question: How do we turn more of them to the world’s benefit?įor the inaugural topic, Fast Company gave us GMOs. The intent of REBRAND is to point out that, whatever their angle, these shifts can have a real impact. Gambling has become “Gaming.” Junk Bonds re-skinned as “High-Yield.” PFAS are increasingly known, much more memorably, as “Forever Chemicals.” And the Patagonian Toothfish on your menu is now the far more appealing “Chilean Sea Bass - fresh from the clear, icy cold waters off the coast.” These transformations happen all the time, often quietly, and with ambitions that are questionable as frequently as they are helpful. Recasting it to play a more meaningful role in building the futures we all hope to see. The concept? For each upcoming print issue, take something that desperately needs a transformation and reimagine it new strategy, new story, new name, new identity. This spring, Fast Company invited us to help launch a new feature series–REBRAND. IIT Institute of Design Named Rebrand of the Year by DesignWeek If you haven’t already, there’s still time to submit your work for Farbod and company to take a look. He hits it out of the park for us week in and week out and, now, he has a new gig…įarbod is joining the remarkable jury at this year’s Brand Impact Awards, including our good friends Lisa Smith, Kwame Taylor-Hayford and Liza Enebeis. He co-owns and operates his own record label.

He’s worked with the likes of Sony, A24 and Coca Cola. It can be for anything from nailing a key presentation to untangling a knotty problem to bringing the best energy to the office.ĬOLLINS Design Director Farbod Kokabi just three-peated.įarbod has impeccable taste, a contagious imagination, an outsized heart for his craft and colleagues, and easily, easily, the best hair game around. The Bouquet is an honor handed off to the most deserving team member from last week’s recipient. One of our favorite traditions rolls around each Monday.Īt noon, the whole crew piles into Zoom from New York, San Francisco, Boulder, London, Hawaii and Woods Hole to chat, share updates and, most importantly, pass The Bouquet.

Graphic design agency